IMPLEMENTATION POLICY OF "BATAPUNG TAWAR" PROGRAM IN THE COMMUNITY OF THE DISTRICT TANAH LAUT, SOUTH KALIMANTAN PROVINCE, INDONESIA

The purpose of this study was to determine the Batapung Bargaining Policy Implementation Program in Tanah Laut, South Kalimantan and to determine the inhibiting factors. A qualitative approach and case study method was used in the study. The speakers were the Regent, DPMD Head, Head, Head of Villages and members of the community. The techniques used for collecting data were: observations, interviews and documentation. Analysis of the data was made by using the model of Miles and Huberman. The results showed that the implementation of the Program Policy Batapung Tawar in Tanah Laut, South Kalimantan Province in terms of communication was less than optimal and the involved resources, especially the human resources, were lacking. The schedule change and public understanding about the meaning of batapung bargaining show was that this program can increase public familiarity with SKPD and can absorb the aspirations of the people directly. SKPD representatives explain Batapung Freshwater Program to the communities so they know much more about it. Inhibiting implementation factors of Tawar Batapung Program in Tanah Laut, South Kalimantan Province were the information that was less than optimal; also the financial support of budgeted funds were often deemed. As a consequence, distribution of programs’ potential is still under expectations. Article visualizations